I’m excited to announce the release of, Personal Branding for Dummies (May 2012). Written by Susan Chritton with contributions from our fellow personal branding experts, this resource is designed to be a how-to book. My contribution is in the chapter that guides you on developing a clear and concise image.
In this book, you’ll learn how to create a consistent, targeted impression that can help you achieve your personal and professional goals.
You will learn to:
- Understand why Personal Branding is important.
- Discover your unique promise of value and craft a personal brand.
- Communicate your brand to the world with traditional and online sources.
- Control your brand ecosystem and take your brand out for others to see.
Crafting your own personal brand allows you to show the world your best true self. It helps you align every part of your life with your characteristics, strengths, values, and goals. By doing so, you create a meaningful, and lasting impression on everyone you meet. That impression can translate into success on the job, in a new business, and in every aspect of your life.